There are many reasons why PokerStars leads the online poker industry by a huge margin in terms of player traffic. A couple of those reasons are the ability to think ahead and exemplary customer service.
Both of those areas took center stage in New Jersey recently when PokerStars had the foresight to invite former players who reside in the Garden State to “Open House” gatherings at local restaurants. Invites went out via email to a number of players who had achieved various status levels in the poker site’s VIP loyalty program.
The invitation stated that two PokerStars representatives would be in the area for the purpose of “hosting two discussions in a casual setting with the goal of meeting the New Jersey player base and inviting feedback on any topics or concerns” to the players. Those invited were asked to drop by at the Hyatt Regency’s Vu Lounge in Jersey City on Sept. 8 for complimentary drinks and hors d’oeuvres or the Landshark Bar & Grill in the Resorts Hotel & Casino in Atlantic City on Sept. 10 for free lunch and drinks.
Establishing a rapport with players has been a central them to PokerStars’ success and the recent gatherings for former VIPs speaks volumes about their intentions within New Jersey. The world’s top poker site is obviously aiming to win back its loyal customers and listening to player gripes and complaints regarding the current online poker offerings available is a good place to start.
PokerStars will have a disadvantage in following the other poker sites operating in New Jersey who had almost a year head start. However, it appears that PokerStars aims to turn that disadvantage into an advantage by finding out exactly what players don’t like about Internet poker in New Jersey and rectifying those issues before launching.
That launch date has not been determined, as regulators at the Division of Gaming Enforcement (DGE) have yet to approve PokerStars’ igaming license application. But approval is expected shortly, with a number of industry insiders speculating that PokerStars may launch as early as next month.
An October launch date may be somewhat optimistic. However, the launch is likely coming soon and one need look no further than the Open House gatherings as evidence. PokerStars will be operating legally in the U.S. and players within New Jersey can expect similar exciting perks and promotions that rest-of-world players are currently enjoying.
As PokerStars sets out to repair its somewhat tarnished image in the U.S. due to operating in the country after enactment of the UIGEA in 2006, face-to-face meetings with former loyal players is an excellent beginning. And those players will likely no longer have “former” attached to their status, but will instead once again become loyal PokerStars players following the site’s much-anticipated entry into the regulated New Jersey marketplace.