The New Jersey online casino market added another brand on Monday with the launch MoheganSunCasino.com, who’s brick and mortar location is based in Connecticut.
The new operation is the result of a collaborative deal with Resorts casino in Atlantic City and uses the same NYX i-gaming platform and New Jersey licence.
It was reported by PlayNJ.com that Mohegan Sun took over the management of Resorts Casino in August of 2012, and is the second brand to operate under Resorts interactive gaming licence. New Jersey licensees are permitted to operate up to five brands on a single licence.
Resorts Also Tied To PokerStars
Resorts also has a deal with PokerStars, contingent on the latter obtaining a New Jersey licence, an achievement the online poker giant is looking to secure this quarter.
Given the high awareness of the Mohegan Casino brand, Director of Interactive Marketing, Lee Terfloth expects the new online venture to quickly grow and secure a significant market-share. Through regional marketing, they could actually see the Mohegan Sun name more than they do the Borgata name. And being so far from Atlantic City, they may not feel any in-state loyalty to venues such as the Borgata.
Resorts’ own NYX-powered online operation was launched in February this year and, despite being late into the market, is doing surprisingly well, in June capturing 4% of the market with revenue of $400,000 after climbing steadily from launch.